Who is ATAA?

Agencies and people just like you!  ATAA members consist of agencies large and small, corporate and leisure, in large cities and small towns.  We exist for one reason:  to teach others to succeed in this industry.

Our sales training programs and live internet-based webinars have helped hundreds of front line agents learn the NEW skills needed to succeed in the industry today.

MISSION STATEMENT:

ATAA strives to be the industry leader in providing affordable, innovative and exciting educational opportunities for our members including partnering with other industry sources while creating programs of value to our members.

VISION STATEMENT:

ATAA is a member-directed organization for the travel professional industry that keeps its members on the leading edge of technology and industry issues by providing a variety of exceptional educational opportunities at an affordable price.

ATAA HISTORY:

ATAA was established as Arizona Travel Agents Association in 1983 as a non-profit, 501(c)6 corporation to advance and promote professionalism in the travel industry, and serve as a unified voice for the industry in Arizona and surrounding regions. In 2002, we moved forward with a new name - Association of Travel Agents of America, to better reflect the spirit, strength and breadth of our membership. Our charge remains the same: to provide the education and training tools our members need to be successful travel sellers - now and into the future. What makes us different? As a smaller, regional association, ATAA is accessible, flexible, able to respond quickly. We can meet members' specific needs, while also providing group support and networking opportunities throughout the Southwest.

ATAA is a healthy, viable association, well equipped to empower travel sellers as an industry and as individuals. AND, we are not a supplier-driven organization. The Board is made up of Agency Owners who have been in the trenches with the membership.